Digital Library
Zionism in Focus Misconceptions and Messaging
Topic:
Antisemitism & Antizionism, Israel & Regional Politics
Principal Investigators:
Not listed
Study Date:
2024
Source:
Benenson Strategy Group,Boundless
Key Findings:
-Only one-third (34%) of the general population says they are familiar with the term “Zionism.” Among those who claim to know what it is, we saw confusion and uncertainty. Just 14% could correctly define Zionism.
-Providing a small amount of education on what Zionism is quadruples the number of people who identify as a Zionist (9% -> 38%).
-Messaging around Zionism was able to significantly increase favorability and support for Israel and Jewish people, and the belief that Israel should exist as the Jewish state.
-The most impactful messages describe Israel as a safe haven for Jewish people and Israel shares Western democratic values.
-Fewer than half of Americans (40%) are willing to report an antisemitic incident.
-Most Americans don’t recognize genocidal rhetoric as being problematic (e.g., ‘From the River to the Sea’ and ‘By all means necessary’).
Methodology:
BSG conducted a 20-min online quantitative study between 10/01/24 – 10/11/24 among N=500 adults (gen pop) and numerous oversamples.
Original Cohort:
White 18-34; Base Size 823; Margin of Error 3.42%
Black 18-34; Base Size 593; Margin of Error 4.02%
Hispanic 18-34; Base Size 411; Margin of Error 4.83%
Asian 18-34; Base Size 404; Margin of Error 4.88%
Evangelical/Fundamentalist 18-34; Base Size 484; Margin of Error 4.45%
Liberal; Base Size 18-34 620; Margin of Error 3.94%
‘Zionism’ Cohort:
Men 50+; Base Size 263; Margin of Error 6.04%
Conservatives; Base Size 1598; Margin of Error 2.45%
College+; Base Size 930; Margin of Error 3.21%